If you’ve been running your business with a DIY or template-based website, you might be wondering… do I need a custom website?
The truth is, templates can be a great first step—but eventually, many business owners feel like their site no longer fits where they’re headed. Let’s break down whether a custom website is the right move for you.
What’s the Difference Between a Template and a Custom Website?
Template Website:
Pre-designed layouts (often from Squarespace, Showit, or WordPress themes) where you plug in your own colors, fonts, and images. Affordable and quick to launch—but limited in flexibility.
Custom Website:
A site designed specifically for your brand, business, and goals. It’s built around your strategy, your offers, and your dream clients. Custom design ensures your site doesn’t just look good—it actually works hard for you.
Signs a Template Website Might Still Work for You
✨ You’re brand new in business and just need an online presence.
✨ You don’t have consistent offers yet (things are still shifting).
✨ Budget is a bigger priority than customization right now.
If you’re still in the early stages, a well-chosen template can give you a solid foundation until you’re ready for something more strategic.
Signs You’re Ready for a Custom Website
🚀 You’ve outgrown your DIY look. Your site feels more “beginner” than “CEO.”
🚀 Your offers are clear + established. You know what you sell and who it’s for.
🚀 You want to stand out. Templates can start to look the same—your brand deserves its own unique space.
🚀 You’re ready for strategy. You want a site that not only looks beautiful but also guides visitors to book, buy, or inquire.
A custom website is for the business owner who’s ready to invest in long-term growth instead of short-term fixes.
If you think you are ready, fill out my short form and let’s setup a call!
Why a Custom Website Is Worth It
A custom website…
✔️ Reflects your unique brand + personality
✔️ Builds instant trust and credibility with clients
✔️ Works strategically to guide visitors into paying clients
✔️ Grows with your business instead of holding you back
Instead of working around the limitations of a template, you get a site that works for you.
So… Do You Really Need a Custom Website?
If your current site still supports your business goals, you may be fine with a template for now. But if you feel like your website is holding you back—or doesn’t reflect the expert you’ve become—it’s probably time for a custom design.
Your website should grow with you, not limit you.
Ready to Find Out Where You Stand?
If you’re not sure whether your current site is helping or hurting, I’ve got you covered.
👉 Grab my FREE Website Audit Checklist and see exactly what’s working (and what’s costing you clients).
More Blog Posts You Might Like:
5 Ways To Drive More Traffic To Your Website
Website Mistakes You Might Be Making and How to Fix Them
How to Make Your Website Better
Should You Hire A Web Designer or Do It Yourself?
