If you’re wondering how to drive traffic to your website, you’re definitely not alone. As a designer who has helped MANY service providers create unique AND converting websites, I know firsthand that beautiful design is only part of the equation. You also need a strategy to get eyeballs on your site—consistently.
Today, I’m sharing 5 simple ways to drive traffic to your website so you can spend less time worrying about crickets and more time booking dream clients (or taking spontaneous Tuesdays off—my personal favorite).
1. Get Friendly With Google
Search engines are still one of the most powerful ways to drive traffic to your website. Make sure every page on your site is optimized for keywords your ideal clients are searching for.
✅ Use clear page titles and meta descriptions.
✅ Add alt text to images.
✅ Write content that genuinely helps your audience.
If you’re not sure whether your current site is set up to be Google-friendly, grab my free Website Audit Checklist to see what’s working (and what needs fixing).
2. Harness the Power of Pinterest
Pinterest isn’t just for recipes and wedding inspiration—it’s also an incredible search engine to drive traffic to your website.
Create pins that link to:
- Your service pages
- Blog posts
- Free resources
- Client case studies
Want your visuals to stand out? My free Style Your Site Canva Templates include color palettes and font pairings that make your pins look polished and on-brand.
3. Share Your Website Everywhere
This one sounds obvious, but you’d be surprised how often it’s overlooked. Drive traffic to your website by making sure it’s front and center wherever you show up:
- Your email signature
- Your social media bios
- Your podcast guest spots
- Your business cards
- Any directories or communities you’re part of
If you don’t tell people where to find you, they won’t know.
4. Write Helpful, Shareable Blog Posts
Consistent blogging is one of the best ways to drive traffic to your website organically. Aim to create content that solves real problems or answers common questions your audience has.
Some ideas to get you started:
- Tutorials or how-tos
- Case studies or success stories
- Behind-the-scenes of your process
- List posts (like this one!)
If your website doesn’t feel ready for more visibility, my free Website Audit Checklist will help you make sure it’s up to the task.
5. Make Your Website Easy to Navigate (and Mobile Friendly)
Nothing chases visitors away faster than a confusing or clunky site. If you want to drive traffic to your website and keep people there, make sure:
✅ Your menu is clear and simple
✅ Buttons are easy to tap on mobile
✅ Pages load quickly
✅ Your contact info is easy to find
If your DIY website feels more “vintage MySpace” than “polished pro,” my custom design services can help you create a site that not only looks great but actually converts.
Ready to Get More Eyes on Your Business?
Driving traffic to your website doesn’t have to be overwhelming. Start with these 5 steps and watch your visibility grow.
👉 Want help making your website look as good as it works? Grab my free Canva templates to give your visuals a boost or snag the Website Audit Checklist to make sure your site is ready for all those new visitors.
More Blog Posts You Might Like:
Website Mistakes You Might Be Making and How to Fix Them
How to Make Your Website Better
Should You Hire A Web Designer or Do It Yourself?
7 Signs It’s Time to Update Your Website
What to Include on Your Home Page
Hi! I’m Beth…
My life has been anything but ordinary. Web designer, Paralympian, and former flight attendant who once organized her stuffed animals by size just for fun.
13 years ago, I jumped off a cliff (literally), broke my back, and everything changed. Since then, I’ve worn a lot of hats—architectural drafter, globe-trotter, virtual assistant—but the one that stuck? Creative web wizard with a soft spot for bold brands and killer strategy.
Now, I geek out on all things web design, play outside as often as I can, and of course… make sure every pixel has a purpose. Whether you’re dreaming of a site that feels more you or one that finally converts browsers into buyers, I’m here to help you bring it to life—beautifully and strategically.
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