What to Include on Your Home Page

If you’re wondering what to include on your home page, you’re already ahead of the game. Your website’s home page is often the very first impression a potential client will have of you—and you want it to feel clear, welcoming, and like YOU.

Below, I’m breaking down exactly what to include on your home page so it does more than look pretty—it works hard to build trust and guide visitors to take action.

What to include on your Home Page:

1. Above the Fold: Make It Obvious What You Do

When someone lands on your site, you have just a few seconds to grab their attention before they bounce. SECONDS!

Above the fold simply means the part of your website visible before anyone starts scrolling. Here, it should be instantly clear:

✅ Who you help
✅ What you do
✅ How you make their life easier

For example:

“Custom web design for women-owned service businesses ready to stand out online.”

Pair this with a call to action button like Book Your Free Consultation or VIEW MY SERVICES.

2. A Mini About Section

People buy from people, not faceless brands.

Include a short About Me snippet so your audience gets a taste of your personality, values, and why you’re the person to help them. Keep it clear and warm—think of it like a friendly handshake.

Pro Tip: If you’re not sure how your About section fits with the rest of your brand, grab my free Canva color palettes and font pairings to create a cohesive, professional look without the overwhelm.

3. Showcase Your Services

A home page shouldn’t feel like a mystery scavenger hunt.

Make it simple for visitors to find out what you offer and how you can help them. This doesn’t have to be a 10-paragraph essay—just include a short overview of your main services with buttons to learn more.

4. Display Social Proof

If you’re thinking about what to include on your home page, testimonials are non-negotiable.

Sharing kind words from past clients builds instant trust. You can display:

• Short quotes with a headshot
• Screenshots of reviews
• Video testimonials

Sprinkle them throughout your home page to reassure visitors they’re in the right place.

5. Clear Calls to Action

You’d be surprised how many websites look gorgeous but forget to tell people what to do next.

Add clear Calls to Action (CTAs) throughout the page:

✅ Book a Discovery Call
✅ Download Your Free Guide
✅ View My Portfolio

Make sure every section has a logical next step.

If you’re unsure whether your site’s CTAs are working effectively, download my free Website Audit Checklist to see where you can improve.

6. Easy Navigation

Don’t forget: simplicity sells.

Your home page should have clear navigation to your main pages (About, Services, Contact) and never feel cluttered. Clean design helps guide people intuitively.

7. A Peek at Your Personality

Beyond the must-haves, the best home pages feel like you.

Add touches of your personality—photos, brand colors, little quirks—so visitors feel a connection. Your vibe is part of what makes you different (and what makes the right clients say yes).

Final Thoughts

When you know what to include on your home page, you set your business up for more clarity, connection, and conversions.

If your current site feels confusing or outdated, don’t worry—you’re not alone. Download my free Website Audit Checklist to see exactly where your home page is shining…and where it needs a little love.

And if you’d like to style your site to look polished and professional, grab my free Canva color palettes and font pairings to make designing way easier (and way more fun).