Wondering how to make your website better, without starting from scratch? The truth is, having a website that actually works for you (not against you) can free up your time, attract dream clients, and give your business the professional edge it deserves. Hey, we’ve all been there—starting a biz, grabbing a DIY template, throwing something together just to get online and hustling day after day.
Hey, we’ve all been there.
Started a business, picked out a cute DIY template, tossed some photos in, crossed our fingers, and hit publish. 🎉
And hey, it did its job in the beginning! It got you online.
But now? Your business has grown, you’ve raised your prices and you’ve honed your offers. You’ve gotten really good at what you do but your website…? It hasn’t exactly kept up.
Maybe it doesn’t feel professional or maybe it feels a little off-brand or maybe it just doesn’t feel like you anymore.
But the good news? You don’t have to burn it all down and start from scratch. With a few intentional tweaks, you can turn your website into a more strategic, scroll-stopping, client-converting machine.
Let’s dive in on how to make your website better. 👇
1. Make Your Messaging Clear (Like, actually clear)
If your homepage starts with “Hi, I’m [Name] and I love coffee, my dog, and helping people,” it’s time for a refresh. 😅
Your visitors need to know what you do, who you do it for, and how it helps them—within the first few seconds of landing on your site.
Try something like:
“I help overwhelmed business owners go from DIY website shame to bold, strategic design that books clients.”
Simple. Direct. Clear.
2. Stop Hiding Your Personality
Your website is not your high school resume. You don’t have to sound like a robot or tone yourself down to be “professional.”
Clients want to feel something when they land on your site. Whether that’s fun and quirky, bold and direct, or cozy and calm…lean into your vibe.
Your dream clients aren’t looking for perfect. They’re looking for real.
3. Guide, Don’t Confuse
Imagine walking into a store and not knowing where to go, what’s for sale, or how to pay. You’d walk right out, right?
Same goes for your website.
Make sure every page has a purpose. Use buttons and calls to action that tell people exactly what to do next:
➡️ “Book your discovery call”
➡️ “See the services”
➡️ “Snag the free checklist”
Bonus tip: Put your most important info above the fold (aka before someone has to scroll).
4. Check the Vibes (Aesthetics Matter)
No, design isn’t everything, but if your site feels outdated, cluttered, or beige and boring (especially if you’re a bold brand!), people might bounce before they even read a word.
Update your fonts, tighten up your color palette, and make sure everything feels cohesive and intentional.
Design should amplify your message, not distract from it.
Don’t feel like you have a design bone in your body? Grab my free Canva link with plug and play color palettes and font pairings you can use right now to elevate your site.
5. Make It Easy to Say Yes
Is it obvious how to work with you? Can someone click “inquire” and know what’s going to happen next?
The more clear and low-pressure your user experience is, the easier it is for someone to feel excited (not overwhelmed) to take the next step.
Your website doesn’t have to be perfect to be powerful.
It just has to work—for you, and for the clients you’re trying to attract.
So if you’ve outgrown your old DIY site and you’re ready for something that actually supports your business goals (without starting from scratch), these small tweaks can make a big impact.
✨ Want to know how your current site is doing?
Grab my free Website Audit Checklist and find out what’s working—and what needs attention.
Pin this post and I’ll throw in my free Canva plug and play color palette and font pairings!
Other Blog Posts you might like to help with your website:
Website Mistakes You Might Be Making…and How to Fix Them!
Hi! I’m Beth. Your custom WordPress and Showit web designer.
My life has been anything but ordinary. Web designer, Paralympian, and former flight attendant who once organized her stuffed animals by size just for fun.
13 years ago, I jumped off a cliff (literally), broke my back, and everything changed. Since then, I’ve worn a lot of hats—architectural drafter, globe-trotter, virtual assistant—but the one that stuck? Creative web wizard with a soft spot for bold brands and killer strategy.
Now, I geek out on all things web design, play outside as often as I can, and of course… make sure every pixel has a purpose. Whether you’re dreaming of a site that feels more you or one that finally converts browsers into buyers, I’m here to help you bring it to life—beautifully and strategically. Want to learn more? Check me and my work out here.
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